The Daily Sales Show How to Handle Any Cold Call Sales Objection
Mar 18, 2025
Sara Uy, a sales trainer specializing in cold calling, teams up with Marcus Chan, a sales leader known for his practical frameworks. Together, they explore the art of handling objections during cold calls. Discover how to transform a 'not interested' response into a conversation, employ empathy when addressing competition, and utilize effective strategies for navigating gatekeepers. With live role-plays, they provide actionable scripts and tips to boost your outbound sales game!
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Prime Your Body And Mind Before Calling
- Warm up before calling by rehearsing your script and objections out loud to prime confidence and vocals.
- Stand, manage sleep, food, and pacing to keep energy high during calling sessions.
Bypass Gatekeepers With Short, Direct Scripts
- Use a direct, minimal-information opener with gatekeepers to create psychological pressure to transfer you.
- Reply with only your first name and a short reason if pressed, then stay concise to get through.
Conviction And PETA Drive Call Outcomes
- Belief in your product's value drives conviction and tonality which influences results on calls.
- Marcus calls this 'PETA': pace, inflection, tonality, attitude — nailing it improves objection handling.