Making the business case for curation 💼 Robyn Kerkhof, Blinkist

“Back in the day, curation was mostly a job in museums and art galleries. It took the Spotifys, Twitters and Netflixes of the world to really popularize curation as a valid business need. I’m proud to say that we were amongst the first ones to identify the business need for that discipline.” — Robyn Kerkhof, Blinkist 

Curation has long moved out of the ivory tower of the art world. These days, anyone with taste and the will can be a curator. Sometimes curation is automated with a “human in the loop” providing oversight. Sometimes there’s no oversight at all. 

However the sausage is made, the goal is usually to get the right content to the right person at the right time. When you make connections like this, the results are powerful.

Robyn Kerkhof, the Director of Content Discovery at Blinkist, knew that a curation function could impact her company’s bottom line, so she made the case for it internally. How did she do it? How did she measure success? And what did she learn along the way?

Other highlights, inspiration and key learnings:

• The art of curation at Blinkist
• Mixing AI and human talents
• Balancing personal taste when curating for a brand
• The qualities of the most effective curators
• Robyn’s culture picks

👋 Say "hi" to Robyn. 
🔎 Browse the companion Storyboard to get the episode, plus Robyn’s own favorite culture picks.
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