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Making the business case for curation 💼 Robyn Kerkhof, Blinkist

The Art of Curation

CHAPTER

How to Continuously Measure Success

I think metrics need to be contextualized. Traffic does not tell us anything about whether the customers who have engaged with this content piece will be loyal. So that's about long-term engagement, or whether we have actually helped them to understand a subject matter better. That is pretty difficult to measure. I'd say it's nearly impossible to measure aha moments,. And we actually really want people to have these moments of epiphany. We want to spark understanding in people.

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