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Making the business case for curation 💼 Robyn Kerkhof, Blinkist

The Art of Curation

CHAPTER

How to Sell Your Idea Through a Human-Led Perspective

The job of a curator and the job of a therapist, they have much more in common than you would assume. "What makes an effective curator is a laser sharp focus on the person or the people you are curating for," she says. What advice would you have for others working in tech who feel that a human-led perspective is important? Like how can those people sell this idea through? I would say especially in tech, apply a business mindset to your pitch, right?

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