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Making the business case for curation 💼 Robyn Kerkhof, Blinkist

The Art of Curation

CHAPTER

How to Measure Aha Moments

People can leave ratings and comments for every content piece they engage with. These are insightful to a degree, because it's always a very specific kind of person who is willing to leave a review. But we need to take into account the circumstance that a customer or a user might be in when they leave that review. There are other ways to measure that I think, like sharing is a really good one.

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