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Making the business case for curation 💼 Robyn Kerkhof, Blinkist

The Art of Curation

CHAPTER

The Importance of Personality in Curating

I would argue that I as a curator or the curators on my team, we also bring in our personality when we curate. But at the same time, I think probably 50% of the content that we would curate is always going to be the same or very similar. So there's definitely an overlap but then there's also variety. And I think that's the beauty of it, because you think about the customer or the user and their needs and what you as a curator have to offer.

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