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Making the business case for curation 💼 Robyn Kerkhof, Blinkist

The Art of Curation

CHAPTER

The Importance of Personalization for the User

Is there any element of personalization for the user? Yes. So when we then start thinking about how to surface the content that we have selected at the right time to the right person, this is partly done by recommender systems. Another angle that we pursue and that we do this through is editorialization. We also work super closely together with our CRM team. They're owning email and push notifications. And we also work with our marketing teams to ensure that we target the right segments with the right content.

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