Fitt Insider

291. Alex Mather, Founder & CEO of Eternal

Jun 3, 2025
Alex Mather, founder and CEO of Eternal, focuses on innovative healthcare tailored for the physically active. With a strong background from Strava and The Athletic, he discusses a holistic approach to health, integrating bloodwork, DEXA scans, and VO2 max tests. Mather emphasizes the importance of finding joy in long-term health habits and advocates for a proactive, performance-centered healthcare strategy. He also shares insights on creating personalized wellness plans for aging athletes, breaking down myths about longevity, and the role of technology in fitness.
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ANECDOTE

Founder’s Personal Health Journey

  • Alex Mather shares his journey from Strava to The Athletic and then founding Eternal.
  • His personal motivation includes family health history and a desire to age actively and intentionally.
INSIGHT

Health Offense Over Defense

  • Eternal targets physically active people overlooked by traditional healthcare systems.
  • The focus is on offense in health by optimizing lifestyle and performance, not just defense against illness.
ADVICE

Personalized Assessment & Strategy

  • Start with comprehensive personal assessment including bloodwork, DEXA, and VO2 max tests.
  • Use personalized data to build a strategic plan aligned with your available time and goals.
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