Alex Mather, founder and CEO of Eternal, focuses on innovative healthcare tailored for the physically active. With a strong background from Strava and The Athletic, he discusses a holistic approach to health, integrating bloodwork, DEXA scans, and VO2 max tests. Mather emphasizes the importance of finding joy in long-term health habits and advocates for a proactive, performance-centered healthcare strategy. He also shares insights on creating personalized wellness plans for aging athletes, breaking down myths about longevity, and the role of technology in fitness.
