How I Built This with Guy Raz MGA Entertainment: Isaac Larian
15 snips
Mar 25, 2024 
Isaac Larian, the visionary founder and CEO of MGA Entertainment, shares his incredible journey from Iran to launching iconic toy lines like Bratz and LOL Surprise. He discusses the fierce rivalry with Barbie, navigating intense legal battles, and pioneering in a competitive market. Isaac reflects on the importance of resilience, cultural representation in toys, and his family's role in the business. Listeners will be inspired by his fighter's instinct and his unwavering commitment to innovation in the toy industry.
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Childhood Hardship
- Isaac Larian grew up in the slums of Tehran with no running water or electricity.
- He witnessed his father being beaten during a mafia-style shakedown over unpaid debts.
Fighting Back
- Isaac Larian was bullied for being Jewish while growing up in Tehran.
- He used homemade dumbbells to get stronger and eventually fought back, earning the bullies' respect.
Arrival in America
- At 17, Larian moved to Los Angeles with little money and limited English, working a graveyard shift washing dishes.
- A Persian cook offered him the job and support after seeing him distressed on the street.