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Listen to the inspiring journey of Isaac Larian, who built a toy empire from humble beginnings. Discover how he took on Barbie with Bratz dolls, faced legal battles with Mattel, and continues to thrive at 70. Explore the highs and lows of his entrepreneurial spirit and the innovative success of L.O.L. Surprise toys.
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Quick takeaways
- Isaac Larian's journey from Iran to LA inspired him to create MGA Entertainment and challenge Barbie with Bratz dolls.
- Bratz dolls brought diversity and fashion uniqueness, leading to a legal battle with Mattel over intellectual property rights.
Deep dives
Creation of Bratz Dolls
Isaac Larian, the owner of a toy company, was challenged to create a doll competition with Barbie. Upon being approached by Carter Bryant with sketches of unique dolls called Bratz, Larian decided to take a chance on the bold designs, which were different from traditional dolls. Despite initial doubts, his daughter's positive reaction influenced Larian to offer Bryant 3% royalties on the dolls to work with MGA. Bryant agreed to quit Mattel and join MGA to develop the Bratz dolls, marking a pivotal moment in the company's history.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode