MGA Entertainment: Isaac Larian
How I Built This with Guy Raz
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The Rise and Struggle of Bratz
This chapter examines the extraordinary success of the Bratz doll brand and its distinct appeal that challenged traditional toy norms. It delves into the intense legal battle with Mattel and the personal toll it took on the founders, highlighting themes of resilience and innovation. Additionally, the chapter discusses the resurgence of the Bratz brand in the current toy market, reflecting on the evolving dynamics of the industry.
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