MGA Entertainment: Isaac Larian
How I Built This with Guy Raz
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From Brass to Breakthroughs
This chapter chronicles the speaker's early entrepreneurial endeavors, beginning with a mail order brass giftware business and advancing into the consumer electronics market with ABC International. Highlighting their experiences in navigating international markets and securing unique products like Sony Walkmans, they reflect on their innovative approach and negotiation skills that led to significant financial success. The chapter also touches on pivotal moments like securing a distribution deal with Nintendo, showcasing the challenges and triumphs encountered along the way.
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