MGA Entertainment: Isaac Larian
How I Built This with Guy Raz
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Rivalry and Reinvention in Doll Design
This chapter delves into the creation of the Bratz dolls, exploring the challenges of innovating within the competitive toy market dominated by Barbie. It highlights the complex journey of collaboration with a designer and the initial skepticism from major retailers, culminating in a pivotal moment of acceptance from Walmart. The narrative also emphasizes the importance of representation and cultural diversity in toy design, alongside the risks and strategies involved in launching a new product successfully.
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