Isaac Larian

Isaac Larian, the visionary founder and CEO of MGA Entertainment, shares his incredible journey from Iran to launching iconic toy lines like Bratz and LOL Surprise. He discusses the fierce rivalry with Barbie, navigating intense legal battles, and pioneering in a competitive market. Isaac reflects on the importance of resilience, cultural representation in toys, and his family's role in the business. Listeners will be inspired by his fighter's instinct and his unwavering commitment to innovation in the toy industry.

Isaac Larian, founder and CEO of MGA Entertainment, shares invaluable insights for aspiring entrepreneurs. He tackles the complex effects of tariffs on the toy industry and offers advice to three unique callers. Meghan learns about targeting the right audience for her educational toys, while Libie seeks strategies to expand her orthopedic cork insole brand. Robin discovers what makes a lasting first impression for her kid-focused outdoor apparel. Larian emphasizes innovation, community engagement, and the realities of building a brand in a competitive market.