How I Built This with Guy Raz cover image

MGA Entertainment: Isaac Larian

How I Built This with Guy Raz

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The High Stakes of Toy Competition and Legal Battles

This chapter explores the challenges MGA Entertainment faced with the Bratz dolls and the substantial financial risks taken to launch the brand. It delves into the subsequent success of Bratz as a rival to Barbie, leading to intense legal disputes and highlighting the competitive dynamics within the toy industry.

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