Sales Leadership Podcast
Episode 268: Jordan Wissel, GTM and Revenue Leader - Communication ≠ Connection: Reducing one of the Biggest Risks Facing Every Sales Opportunity.
Feb 28, 2024
Jordan Wissel, a leader in high-growth sales, shares strategies for reducing risks in sales by emphasizing the importance of connection over communication. He discusses leveraging trust, gathering information effectively, and coaching opportunities to drive team performance and sales outcomes.
55:59
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Quick takeaways
- Continuous discovery and validation essential at all touchpoints in sales process.
- Establishing common ground and simplifying ideas crucial for building meaningful relationships.
Deep dives
Continuous Discovery and Validation Throughout Every Interaction
Continuous discovery and validation should be a core focus throughout every touchpoint of interaction. It starts before entering the pipeline, extends through the evaluation process, and even post-sale to ensure aligning solutions with customer expectations and strategic objectives.
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