Episode 268: Jordan Wissel, GTM and Revenue Leader - Communication ≠ Connection: Reducing one of the Biggest Risks Facing Every Sales Opportunity.
Sales Leadership Podcast
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Effective Sales Strategies: From Bottom-Up Approach to Coaching
The chapter covers the strategy of targeting contributors and frontline managers within organizations for valuable insights, emphasizing the importance of leveraging this information effectively to advance sales opportunities. It highlights the significance of understanding different organizational perspectives and tailoring communication to resonate with each role. Additionally, the discussion dives into the key role of coaching in leadership and sales management, stressing the need for ongoing coaching sessions to boost team performance and sales outcomes.
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