Marketing Meetup Podcast Mindsets of creating great marketing strategy - Fergus O' Carroll
Sep 28, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 4min
How to Create a Marketing Strategy
03:41 • 3min
What Are the Most Important Attitudes of a Strategist?
06:36 • 4min
How to Get Inspired by the World of Marketing
10:11 • 3min
Six Ways to Embrace Uncertainty in Marketing
12:42 • 5min
Strategy Is a Simple Idea
17:45 • 6min
Strategy Isn't Formulaic
23:19 • 3min
Strategy Is a Work in Progress
25:49 • 6min
Fergus, I'm Doing the Document Right Now.
31:38 • 2min
Is There a Difference Between Strategy and Planning?
34:06 • 2min
What's Your Favorite Strategy Book?
36:01 • 3min
What's Your Favorite David Versus Goliath Marketing Story?
39:25 • 3min
Are You Trying to Keep Up With the Social Media Trend?
42:35 • 3min
How Do You Convert Your Strategy Into Tactics?
45:39 • 3min
How Can We Build Trust in Marketing?
48:31 • 3min
What Are Your Favorite Case Studies?
51:07 • 2min
Volkswagen Drivers Are Drivers of Change
53:18 • 2min
Guinness Made of More - The Best Tea
55:04 • 2min