Are You Trying to Keep Up With the Social Media Trend?

A lot of brands are starting to look and feel the same on social media in particular. Ryanair is an extreme example of companies who exemplify this sort of really chatty style that exists on Twitter, for example. The instinct for too many marketers is to do a version of what other people in their category are doing,. But you've got to throw that away to the point we made in the presentation. You've really got to be bold and you'vegot to be sort of embraced risk."