Mindsets of creating great marketing strategy - Fergus O' Carroll
Marketing Meetup Podcast
00:00
Volkswagen Drivers Are Drivers of Change
Volkswagen has done a brilliant job of having a simple platform at the center of its work for the last 60 years. And it's the idea that Volkswagen drivers are frustrated with the status quo. So there was times of great social change is when VW was at its most successful.
Transcript
Play full episode
