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Mindsets of creating great marketing strategy - Fergus O' Carroll

Marketing Meetup Podcast

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Strategy Is a Work in Progress

There is no one truth. There are many truths in any situation, and it goes back to the point of not sort of laying on your sword for your belief. A rigor, yes, absolutely, rigorism is critical. But if it results in boring work, then it doesn't matter if it's right because it's not going to work. Get together with people early and often to socialize your thinking and get sort of buy-in and get suggestions from other people.

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