Strategy Is a Simple Idea

There's this massively complex process that's created for developing strategy, but nine times out of 10 when we look at the outcome, it's a simple thought. It begs the question, are we actually creating the confusion ourselves? Are we creating steps that are unnecessary? Or do we have to go through all of that in order to get to simplicity? Strategy is informed opinion. You have got to get connected with real people in the real world. And I've got to tell you, every time I hear about people who have done that in genuine ways and not just sat in the office and read research summaries, but literally got napped to theReal World. That objective perspective adds the most