What's Your Favorite David Versus Goliath Marketing Story?

The ideal is always the thing we strive for. But actually, I think you're making it far more realistic point that a perfect marketing strategy doesn't exist exactly as you said. Thank you very much. The next question comes from Dale. He asks what's your favorite David and Goliath marketing story in a small brand using strategy to overcome the odds? Dave says he has two: Chick-fil-A and Oatle.