How to Win podcast with Peep Laja

Educating your target market with Appcues' Jackson Noel

Feb 14, 2022

27:58

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Highlights

AI Chapters

Episode notes

Developing a High Profit Business Model

01:57

How to Take a Differentiated Position in the Market

02:22

Pricing Is a Growth Lever, Hard to Get Right

03:19

Introduction

3min

The Road Map for Your Sass Business

3min

How Has Content Marketing Changed Over the Years?

2min

How Much Attention Do You Pay to Competitors?

2min

How to Take a Differentiated Position in the Market

2min

Apcus - What Have You Done to Succeed?

2min

Small Brands and the Double Jeopardy Law

2min

Pricing Is a Growth Lever, Hard to Get Right

3min

Product Analytics - What Are Your Recommendations?

4min

10.

Developing a High Profit Business Model

2min

11.

The Biggest, Boldest Bets for Apcus?

3min

Key Points:

How Appcues got their start (01:13)
What to do when you realize you’re not that different from your competitors (03:06)
Why Appcues found early success through content marketing (05:45)
My thoughts on content marketing as a long-term play (07:15)
How Appcues approaches competitor awareness (08:30)
I explain why studying your competition is key to differentiating (09:38)
Why Appcues is focused on being the best experience builder in the market (11:57)
My take on how small brands can compete with dominating, big brands (13:30)
Appcues’ pricing strategy (14:48)
I explain why pricing is a huge growth lever, and why it’s hard to get right (15:51)
What Appcues is doing with the money they raised in their successful Series B round (17:21)
Why Jackson regrets betting on the ubiquity of product analytics (19:11)
I unpack why high-profit business models include high customer value (22:55)
Wrap up (26:28)

Mentioned:

Appcues Website

Appcues LinkedIn

Jackson Noel LinkedIn

Jackson Noel Twitter

Ben Horowitz Twitter

Ryan Law Twitter

“Love your competitors - how great businesses do strategy” Alex Smith

Twilio

Datadog

Patrick Campbell LinkedIn

Mixpanel