Educating your target market with Appcues' Jackson Noel
How to Win podcast with Peep Laja
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Developing a High Profit Business Model
A strategic choice is about building a business model that enables you to win against competitors who are going after the same target segment as you. Developing a high profit business model to engage o target customers means lowering your cost to serve or introducing analytic capabilities, thus increasing customer value. Non stupid decisions are necessary to compete, but don't enable you to win.
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