Educating your target market with Appcues' Jackson Noel
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How Has Content Marketing Changed Over the Years?
We built the first version of the product, and were having trouble gaining traction with it. The initial point where we start getting tractions is we decide to start marketing during the very inception days of having that product. We got like 15 hundred blog sign ups in the course of a couple of months after starting to write that. And that's when we really knew that we were on to something.
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