Educating your target market with Appcues' Jackson Noel
How to Win podcast with Peep Laja
How Much Attention Do You Pay to Competitors?
Content marketing has fuel and is still fueling, most sass companies out there. Newcomers won't rank for much due to low domain authority. If you can afford it, start investing in content as early as you can. We are aware of what our competitors are doing, but i thinkat there's a fine line between that awareness and getting distracted by it. And when a competitor releases a feature or does something that we're not doing, that's just the tip of the iceberg to understanding our market better. Let's go talk to their customers. Let's find outyo know, what they like or dislike about that. Let's inform our road map and prioratize our road
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