Educating your target market with Appcues' Jackson Noel
How to Win podcast with Peep Laja
00:00
Small Brands and the Double Jeopardy Law
When a category is only emerging, haul the beasts up in the air and there's a land ground. Whoever gets beak first wins. Small brands need to be two to three times better than established beak brands just to complete goes for bee tle. Be softer as well as social me the influencers carry weak and tweed. Go getit and get 100 thousand shares, and you can craft the most inside tood post ever to get like 19 legs. It's an example of the double jeopardy law in action. Have fewer buyers, and those buyers buy less. Large brands have the most mental availability mindso inflece. Those companies only show you the bench mark to beat
Transcript
Play full episode
