Educating your target market with Appcues' Jackson Noel
How to Win podcast with Peep Laja
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How to Take a Differentiated Position in the Market
A competitors companyis focused on just what the customers want and up building identical solutions to the competition. Here is alec smith, strategist and founder of basic arts, describing a compelling example of how this strategy could have played out in the real world. Businesses separate from each other and er the market. Rather than them all competing over the whole pie, it becomes portioned with each business kind of looking after its own separate, walled garden within it.
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