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The Road Map for Your Sass Business
The number of sass companies has increased about 50 times in the last ten years. What is the story you want to tell to the market? It might take years, but it's worth the pursuit. Most companies take up of a story that's a, like, whatever. That's like marketing thing. But it turns out that the story of the company,. the long version, the 30 minute hour, two hour version of the story, is a strategy. However you describe your company at length, that's the strategy. And so if you don't have a great story, you don’t have a strategy that people in your company actually understand.
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