Y Combinator Startup Podcast

YC Founder Firesides: Gusto on building for new verticals

Aug 15, 2022

Tomer London, Co-founder and CPO of Gusto, shares his journey in revolutionizing payroll and HR services for over 200,000 businesses. He discusses the importance of precision in payroll and how Gusto is evolving to serve small and medium-sized businesses. The conversation dives into the future of embedded finance, emphasizing customer segmentation and regulatory compliance. Tomer also offers insights on strategic partnerships and maintaining product-market fit, showcasing how Gusto integrates its services with developers to enhance business operations.

01:58:07

Creator website

Episode guests

Tomer London

Highlights

AI Chapters

Episode notes

Choosing Your First Customer Segment

00:35

Expand Vertically to Better Serve Customers

01:40

Monolithic vs. Iterative Culture

02:05

Intro

3min

The Crucial Importance of Accuracy in Payroll Services

2min

Evolving Gusto: From Startups to SMBs

20min

Understanding Customer Segmentation and Strategic Innovation

14min

Navigating Compliance in Embedded Finance

19min

Journey of Gusto: From Founding to Expansion

2min

Revolutionizing Payroll Integration

11min

Navigating Growth and Customer Loyalty

22min

Navigating Core Decisions in Startups

22min

10.

Exploring Product-Market Fit in Embedded Finance

3min

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.