Y Combinator Startup Podcast YC Founder Firesides: Gusto on building for new verticals
11 snips
Aug 15, 2022 
Tomer London, Co-founder and CPO of Gusto, shares his journey in revolutionizing payroll and HR services for over 200,000 businesses. He discusses the importance of precision in payroll and how Gusto is evolving to serve small and medium-sized businesses. The conversation dives into the future of embedded finance, emphasizing customer segmentation and regulatory compliance. Tomer also offers insights on strategic partnerships and maintaining product-market fit, showcasing how Gusto integrates its services with developers to enhance business operations.
AI Snips
Chapters
Books
Transcript
Episode notes
Gusto's Embedded Payroll Launch
- Gusto, now serving 200,000+ businesses, recently launched Gusto Embedded.
- This allows software providers, including vertical SaaS partners, to integrate payroll seamlessly.
Gusto's Careful Scaling
- Gusto initially had fewer than 100 customers in its first year due to the critical nature of payroll.
- Payroll errors have severe consequences, including IRS notices and employee displacement.
Choosing Your First Customer Segment
- Choose a customer segment with a significant problem your product solves.
- Ensure the product is loved by customers and that you can reach them effectively.
