Y Combinator Startup Podcast

YC Founder Firesides: Gusto on building for new verticals

Aug 15, 2022

01:58:07

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Highlights

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Episode notes

Scaling a Business Model for SMB's

02:45

Scaling a Business Model for SMBs

02:44

How to Keep the Customer Love of the Existing Customer Segment

02:09

Introduction

3min

The Cost of Being Wrong With Payroll

2min

How to Build for New W2D Goals?

4min

Payroll

2min

Is Your Product Ready?

3min

How to Build a People Platform for the Workforce in a Startup

2min

SMBs Are Hard to Achieve, Right?

4min

Vertical Sass in SMBs?

2min

Scaling a Business Model for SMB's

3min

10.

Payroll Is Not Just Technology, It's Also Operations and Service

2min

11.

Embedded in a Cloud Platform for Employee Management and Payroll?

2min

12.

Streaming and Payroll - Is That Really the Case?

3min

13.

Custom Payroll

2min

14.

The Most Basic Advice Is Build Versus Buy

4min

15.

What's Not Core?

2min

16.

How Does It Look Like to Build Your Own Payroll Product With Embed?

3min

17.

FinTech Founders Advice on Compliance?

4min

18.

Payroll

6min

19.

What Does Embedded Finance Mean to You?

4min

20.

Embedded Financing

3min

21.

YC's Founding Director Far Sign

1min

22.

Embedded Payroll - What's Going on Behind the Scene?

3min

23.

The Cost of Being Wrong With Payroll

2min

24.

How to Build for New Articles?

3min

25.

How to Choose a Customer Segment for Payroll?

3min

26.

Is Your Product Market Fit Right?

3min

27.

How to Keep the Customer Love of the Existing Customer Segment

2min

28.

SMBs Are Hard to Reach, Right?

4min

29.

Is Vertical Sass Going to Be the New Trend in SMBs?

2min

30.

Scaling a Business Model for SMBs

3min

31.

Payroll Is Not Just Technology, It's Also Operations and Service

2min

32.

Embedded

2min

33.

Are You Leaving the Customer Relationship Behind?

2min

34.

Custom Payroll

2min

35.

How to Build Versus Buy a Software Product?

4min

36.

What's Not Core?

2min

37.

Building Your Own Payroll Product With Embedded Workflows

3min

38.

Building Engineering Quality Design Teams in a Compliance Focused Area

4min

39.

Using a Lower End UI in a Payroll System

6min

40.

What Does Embedded Finance Mean to You?

4min

41.

Embed Financing

3min

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/