YC Founder Firesides: Gusto on building for new verticals
Y Combinator Startup Podcast
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Evolving Gusto: From Startups to SMBs
This chapter explores Gusto's journey as it transitions from serving tech startups to small and medium-sized businesses (SMBs). It highlights the importance of understanding customer pain points, maintaining product-market fit, and leveraging personal networks in a competitive landscape. The discussion also emphasizes the significance of a strong brand identity and adaptability in meeting the diverse needs of various customer segments.
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