#16686
Mentioned in 5 episodes
Ask Your Developer
How to Harness the Power of Software Developers and Win in the 21st Century
Book • 2021
In 'Ask Your Developer,' Jeff Lawson provides a playbook for business leaders, product managers, and executives to understand and harness the potential of software developers.
The book is divided into three main sections: the importance of developers, how to motivate them, and how to make them successful.
Lawson draws from his experiences at Twilio, Amazon, and other ventures to offer practical advice on engaging developers, determining which software to build or buy, and driving digital transformation across various industries.
The book emphasizes the critical role developers play in modern businesses and how their creativity and brainpower can be unleashed to solve major business problems and create innovative products.
The book is divided into three main sections: the importance of developers, how to motivate them, and how to make them successful.
Lawson draws from his experiences at Twilio, Amazon, and other ventures to offer practical advice on engaging developers, determining which software to build or buy, and driving digital transformation across various industries.
The book emphasizes the critical role developers play in modern businesses and how their creativity and brainpower can be unleashed to solve major business problems and create innovative products.
Mentioned by
Mentioned in 5 episodes
Recommended by Anu Hariharan for its framework on Build vs Partner, particularly relevant to embedded software and the role of developers as primary customers.
11 snips
YC Founder Firesides: Gusto on building for new verticals
Mentioned by Jeff Lawson as a book he released earlier this year, discussing how business folks can better partner with software talent.
Twilio CEO Jeff Lawson: the next $60B, Engage, Segment acquisition & more + Who actually uses Oculus? | E1308
Recommended by 
Gergely Orosz for insights into building successful software companies, particularly referencing Amazon's organizational structure.
Gergely Orosz for insights into building successful software companies, particularly referencing Amazon's organizational structure.
This insane tech hiring market (Interview)
Mentioned by 
Chris Hill as the author of his new book, discussed in an interview with David Gardner and Tim Beyers.
Chris Hill as the author of his new book, discussed in an interview with David Gardner and Tim Beyers.
Hot IPOs, Big Banks, and Twilio CEO Jeff Lawson
