This Week in Startups Twilio CEO Jeff Lawson: the next $60B, Engage, Segment acquisition & more + Who actually uses Oculus? | E1308
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Oct 20, 2021 Jeff Lawson, CEO of Twilio, dives into the company's ambitious quest to become the leading customer engagement platform. He discusses the launch of Twilio Engage, a tool aimed at refining customer interactions through personalized data insights. Lawson shares valuable lessons from scaling Twilio and navigating impactful acquisitions. The conversation also touches on how digital transformation accelerated during COVID-19 and highlights the need for businesses to adapt to changing customer expectations in a highly competitive landscape.
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Pandemic Builders
- Jeff Lawson noticed an influx of developers building pandemic solutions during the initial lockdown weekend.
- This inspired Twilio to prioritize growth and support builders during the crisis.
Software's Evolving Role
- Software has shifted from a back-office cost center to a source of customer differentiation.
- Companies now build software to meet customer needs and gain a competitive edge.
Build Versus Die
- Startups build out of necessity, focusing on unmet customer needs.
- Incumbents must then adapt and build to compete, creating a 'build versus die' scenario.
