Engineering Enablement by Abi Noda cover image

Engineering Enablement by Abi Noda

Leveraging sentiment data, driving org-wide action, and executive engagement

Jan 31, 2025
David Betts, leader of Twilio’s developer platform team, shares his expertise in leveraging developer sentiment data to enhance platform engineering. He discusses the shift from traditional metrics to sentiment-driven insights and the innovative tools his team created for CI/CD workflows. David elaborates on aligning platform investments with organizational goals and highlights the importance of real-time feedback over quarterly surveys to boost developer experience. His insights reveal how to capture actionable data that resonates with executives and proves ROI.
24:33

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Quick takeaways

  • Twilio has transitioned to leveraging sentiment data, enhancing actionable insights from developers to improve the overall developer experience and engagement.
  • The integration of sentiment data with traditional telemetry metrics at Twilio provides a comprehensive understanding of developer productivity and satisfaction over time.

Deep dives

Introduction of the DXCore4 Framework

A new framework called DXCore4 has been developed for measuring developer productivity, integrating concepts from DORA, SPACE, and DEVX. This framework emerged from ongoing research and practical experience with companies like Dropbox, Etsy, and Pfizer, emphasizing a structured approach to understanding and enhancing the developer experience. The intent is to provide organizations with a comprehensive set of metrics that help track and improve efficiency and satisfaction among developers. Emphasizing regular updates and usability, the framework aims to create a standardized method for evaluating and improving development processes.

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