Tomer London

Tomer London, co-founder and Chief Product Officer at Gusto, discusses his journey from helping in his father's clothing store to building a $9.5 billion payroll platform. He emphasizes the importance of hiring for humility and embracing customer rejection as a path to innovation. London shares insights on conducting scrappy customer research and why emotional urgency is crucial for product development. He reveals how Gusto evolved from payroll solutions to a multi-product platform, focusing on creating tools that truly resonate with small business owners.

Tomer London, Co-founder and Chief Product Officer of Gusto, discusses pioneering the concept of 'Minimum Lovable Products' to create delightful user experiences. He shares insights from his journey revolutionizing payroll for small businesses, emphasizing the balance between automation and manual processes. Tomer reveals how understanding customer needs drives product development and stresses the importance of patience in crafting meaningful solutions. The conversation highlights Gusto's unique framework that integrates intuitive design and emotional connections with users.

Josh Reeves, Co-founder and CEO of Gusto, along with fellow co-founders Eddie Kim and Tomer London, share their inspiring entrepreneurial journey. They reflect on their early startup ideas, including a memorable photo-sharing venture. The founders discuss the evolution of Gusto's payroll solutions, emphasizing their commitment to customer feedback and creating a positive experience for small businesses. They also touch on navigating challenges during the COVID-19 pandemic, showcasing their dedication to supporting clients through turbulent times.

Tomer London, Co-founder and CPO of Gusto, shares his journey in revolutionizing payroll and HR services for over 200,000 businesses. He discusses the importance of precision in payroll and how Gusto is evolving to serve small and medium-sized businesses. The conversation dives into the future of embedded finance, emphasizing customer segmentation and regulatory compliance. Tomer also offers insights on strategic partnerships and maintaining product-market fit, showcasing how Gusto integrates its services with developers to enhance business operations.

Tomer London, Co-founder and Chief Product Officer at Gusto, discusses aligning product and finance teams for responsible growth. He shares insights on trade-offs between core products, expansion opportunities, and moonshot ideas while maintaining a focus on customer needs and healthy unit economics. Tomer dives into Gusto's iterative product development approach, fundraising philosophy, and managing the product-finance relationship. The episode explores the interplay between product and finance in startups, Gusto's Embedded Business Line Development, competition, fundraising strategy, and evolving thinking on CAC and unit economics.