Gusto's Founding Journey

Gusto, a leading payroll and HR software company, was co-founded in 2012 by Josh Reeves, Tomer London, and Eddie Kim. Their journey began with each co-founder pursuing their own distinct paths prior to connecting, with Eddie’s initial startup, Pickwing, serving as a learning experience that pushed him towards entrepreneurship. The founders' reunion was marked by a chance meeting during a San Francisco half marathon, rekindling their shared ambitions after having attended Stanford University together. This pivotal moment sparked discussions that ultimately led to a commitment to tackle entrepreneurial challenges and provide a solution that would simplify payroll for small businesses.