
Gusto Co-Founders: Josh Reeves, Edward Kim & Tomer London
The Social Radars
From Idea to Payroll Solution
This chapter chronicles the journey of a startup focused on digitizing underutilized knowledge into a payroll system tailored for small businesses. The founders share their rapid prototyping experiences during a startup accelerator, addressing early challenges in payroll processes and the significance of customer feedback. Ultimately, they highlight their successful seed round funding and the critical nature of compliance and accuracy in their innovative product launch.
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