Josh Reeves, Co-founder and CEO of Gusto, takes us through the journey of building a $9.6 billion payroll and HR company tailored for small businesses. He discusses the challenges entrepreneurs face with outdated payroll systems and the shift from a marketplace model to user-friendly payroll solutions. Josh emphasizes the importance of customer obsession and agility in scaling a startup, while also revealing how Gusto leverages AI to enhance support for small businesses and navigate operational hurdles.

Josh Reeves, Co-founder and CEO of Gusto, along with fellow co-founders Eddie Kim and Tomer London, share their inspiring entrepreneurial journey. They reflect on their early startup ideas, including a memorable photo-sharing venture. The founders discuss the evolution of Gusto's payroll solutions, emphasizing their commitment to customer feedback and creating a positive experience for small businesses. They also touch on navigating challenges during the COVID-19 pandemic, showcasing their dedication to supporting clients through turbulent times.

Josh Reeves, Founder and CEO of Gusto, discusses his impressive journey in creating a payroll software giant now valued at $9.5B. He emphasizes the power of starting small, focusing on tech startups in California, and the value of iterating on product with a lean team. Reeves shares how customer interviews clarified their target market and the significance of addressing real pain points. He also reflects on the role of Y Combinator in accelerating their growth, highlighting the importance of maintaining a strong company mission and fostering customer loyalty.

Josh Reeves, Co-founder and CEO of Gusto, shares insights from his entrepreneurial journey, emphasizing the importance of building products that resonate with users, particularly in the SMB sector. He discusses overcoming challenges like compliance and cybersecurity in small businesses, as well as effective growth strategies and metrics. Reeves also highlights unique marketing tactics, such as word-of-mouth referrals, and the significance of fostering deep customer connections to drive retention and satisfaction in today’s competitive landscape.

Josh Reeves, co-founder and CEO of Gusto, shares insights on revolutionizing payroll for small businesses. He discusses the founding challenges faced by Gusto's team, emphasizing the impact of simplifying payroll from a burden into a valuable tool for entrepreneurs. Reeves highlights the importance of early customer feedback and innovative team dynamics in their growth. He also addresses effective board management strategies and the essence of entrepreneurship, focusing on real-world problem-solving as a guiding principle.