YC Founder Firesides: Gusto on building for new verticals
Y Combinator Startup Podcast
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Understanding Customer Segmentation and Strategic Innovation
This chapter emphasizes the critical role of understanding customer segments and their needs in shaping successful business strategies. It explores Gusto's innovative approach in integrating developers with their services and highlights the transition from traditional payroll models to embedded finance. The conversation also discusses the challenges startups face in resource allocation and the importance of focusing on core competencies while building strategic partnerships.
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