#161 Get people to Take action with Susan & Guthrie Weinschenk

1

Introduction

00:00 • 2min

2

The Science of Motivation

01:37 • 2min

3

How to Manipulate People

03:13 • 2min

4

The Importance of Understanding Human Minds

04:48 • 2min

5

The Economics of Prisons Dilemma

06:26 • 2min

6

The Seven Principles of Motivation in Web Design

07:59 • 2min

7

Seven Principles of Motivation

09:30 • 2min

8

How to Encourage the Desire for Mastery

11:03 • 3min

9

How to Motivate People to Use Your Product

13:37 • 3min

10

How to Motivate Your Target Audience

16:22 • 2min

11

Exploratory Target Audience Research

18:24 • 2min

12

How to Overcome Cognitive Biases

20:14 • 1min

13

How to Avoid Cognitive Biases in Design

21:43 • 2min

14

How to Apply Cognitive Biases in Design Processes

23:26 • 2min

15

How to Deal With Cognitive Bias in Design

24:57 • 2min

16

Developing a Framework for a Methodology

26:28 • 2min

17

The Race to the Bottom of the Brainstem

28:30 • 2min

18

The Race to the Bottom of the Brainstem

30:21 • 2min

19

The Crisis Point: How to Get Worse Before We Get Better

31:53 • 3min