How to Apply Cognitive Biases in Design Processes

If you've made it yourself, you value it more. Yeah, we're going to attach it to it. We did a price solicitation stage where they had to decide if they wanted to keep money or keep their origami. And magically it all worked. So I think that's an example too of being able to apply it not just what are the cognitive biases of the end user that we have to build in. But how can we do that in our own design process?