How to Motivate Your Target Audience

You really need to think about, and this is where the psychology comes in, for this group, what is it they are trying to achieve? You know, so for instance, a fear of loss, is that important to them? Is that something that you could use to connect with them to get their interest? How experienced are they with doing this kind of thing in this way? Are they absolutely experts or are they really, really new at it? What else would you think you'd need to know? So just kind of understand the context and also understand them as much as you can. Sometimes you don't know that and you have to guess, and that's why you have to then