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#161 Get people to Take action with Susan & Guthrie Weinschenk

UX Podcast

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How to Encourage the Desire for Mastery

The desire for mastery is one of the strongest drivers. Research on rewards shows that if you give someone a reward, it kind of squelches their desire for mastery. So in order to encourage the desire for mastery, what you have to do are three things: You have to give people autonomy and challenge. The last thing they need is feedback, but not praise.

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