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#161 Get people to Take action with Susan & Guthrie Weinschenk

UX Podcast

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The Race to the Bottom of the Brainstem

The race to the bottom of the brainstem is accelerating, which is why ethics is now such a very hard topic. Guthrie: You could have a situation where actually for the median, it's not bothering them, but it's so bad for the extremes. And what Guthrie did in the workshop yesterday that I thought was interesting was he posed a series of questions, you know. He asked people if they would consider designing this as ethical or not ethical? People in Sweden very strong, moral backbone.

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