Exploratory Target Audience Research

A company wanted to test like these major, you know, parts of their brand. They were very interested in it, but then they were kind of like, I find there's a lot of people are scared to learn about their target audiences. And so we did what I call exploratory target audience research, which is really interesting. It's like doing therapy,. You just kind of have these deep conversations with people and all kinds of interesting stuff comes out.