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Tesla's Founding Story
- Martin Eberhardt and Mark Tarpening founded Tesla to build a fast, sexy electric sports car as an alternative to gas guzzlers.
- They named it Tesla after Nikola Tesla and partnered with Lotus for the car body, but struggled to find investors.
Musk's Climate-Driven Investment
- Elon Musk's enthusiasm for Tesla was rooted in his concern about climate change and desire for impactful innovation.
- Musk's investment provided Tesla with critical funding and leadership as chairman of the board.
Recruitment Philosophy at Tesla
- Musk applied a recruitment strategy from SpaceX to Tesla by hiring young, talented engineers from traditional aerospace firms.
- He promised them freedom to innovate, which boosted Tesla's creative environment.