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How Tesla Became the Elon Musk Co.

Land of the Giants

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Tesla: A Fast, Sleek, and Sexy Car

Eberhardt: What if there was an electric car that was fast, sleek, and sexy? So they decided to do something audacious, start their own car company. They partnered with a small British automaker named Lotus. A Lotus body would house all the cool EV tech these guys could come up with. The last thing they needed was a name.

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