
How Tesla Became the Elon Musk Co.
Land of the Giants
Tesla: A Fast, Sleek, and Sexy Car
Eberhardt: What if there was an electric car that was fast, sleek, and sexy? So they decided to do something audacious, start their own car company. They partnered with a small British automaker named Lotus. A Lotus body would house all the cool EV tech these guys could come up with. The last thing they needed was a name.
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