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How Tesla Became the Elon Musk Co.

Land of the Giants

CHAPTER

The Twitter Acquisition of Elon Musk

The purchase itself was a spectacular business blunder. Musk offered to buy the company for way more than it was worth, tried to back out and then was basically forced by a cork to finish the deal. And then immediately alienated a large percentage of the advertisers and drove a bunch of users away from Twitter. Those were not good business decisions that these things were being made impulsively.

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