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How Tesla Became the Elon Musk Co.

Land of the Giants

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The Rise and Fall of Elon Musk

Elon Musk made Tesla feel like a movement and he was the leader of that movement. If Musk was the high priest prophesizing the future, then Twitter was where he took people to church. As Musk's believer count took off, so did Tesla's stock price. "There's a lot of potential for this company to continue to grow"

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